Red Bull took the Wynwood Arts District to new heights with the Rainbow Bridge in celebration of the limited edition Red Bull PAC-MAN can. In collaboration with artists Josh Zubkoff and Srikanth Guttikonda, the climbable, 30-foot tall Rainbow Bridge gave four brand ambassadors wings with a nostalgic experience and a birds eye view of one of Miami’s biggest moments.
We partnered with Atlanta-based sports, fashion, and lifestyle influencers to share the #TrueToAtlanta experience with their friends & family, created original content and managed exclusive behind-the-scenes style experiences alongside the Atlanta Hawks Basketball Club.
This campaign featured 16 influencers that shared what their “home is the key” to (i.e. family, love, success, career, whatever!) and/or a beautiful image of a “key” area of their home. The posts mentioned corporate partners and the ways people can give (donating, shop-to-give, sharing the hashtag). It also included a link to the donation website for a direct call-to-action.