We laid the foundation of Influence Done Differently years ago when we first began studying media trends, culture shifts and new technology to shape marketing campaigns. We realized that brands not only needed to improve diversity in their marketing, but they needed someone in that demographic to have a seat at the table.
Out of this discovery we birthed two unique activations, the Intecoo Panel Series and the Millennials Brunch to connect with culture shapers and learn what influences their brand loyalty. We knew we were onto something when our network started to expand with dope creatives in lifestyle, wellness, fashion, beauty, entrepreneurship and more.
Influence Done Differently is the bridge between consumer insight and brand strategy. We know the power of authentic relationships, so we’re dedicated to creating a culture of collaboration.
In everything we do, we’re looking to make an impact on the representation of minorities in media and marketing material through thought leadership, branded experiences, and building community.